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Lagardère Publicité launches the LP Player app, an exclusive new media concept


Archives Lagardère Active

Paris, September 12 ,2013

Experience a multi-sensory adventure

Discover LP Player, an exclusive new media concept that includes a free app, the Lagardère Publicité Player (downloadable from the App Store or Google Play) and a brochure, available by clicking here.

Lagardère Publicité invites you to explore a fresh media dimension that combines new technology with creativity in order to coordinate and interact with print media.

Voir la vidéo

By applying technology from the video-game world to advertising practices for the first time, LP Player supports the most advanced rich-media solutions, with very-high-quality rendering of textures and materials.

This true augmented reality in real-time 3D, which is available immediately to enhance your advertising campaigns, is an absolute must for:

  • Setting yourself apart from the competition in new service offerings, particularly those involving digital-content creation.
  • Pushing back the frontiers of media space and promoting synergies between premium media and digital messages.
  • Interacting and creating strong ties with consumers.

Welcome to this new-generation media space, shaped by innovation, digital development and fresh consumer expectations.

Wishing everyone an exciting return to work after summer vacation!

Constance Benqué
CEO of Lagardère Publicité

Contact :

Direction de la Communication - 33 1 41 34 81 13

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