Lagardère Plus joins forces with Conforama, the main sponsor of the Ligue 1 Conforama!
Category
Archives Lagardère Active, Archives Lagardère Sports and Entertainment
Paris, September 17, 2018
Lagardère Plus, the division of Lagardère Sports and Entertainment that provides consulting and activation services to advertisers, is proud to join Conforama for the next two seasons, which has been the main sponsor of the Ligue 1 Conforama French Championship since the 2017/18 season. To fully activate its partnership, the brand chose Lagardère Plus to help it set up two facilities for the fans.
The Conforama FC:
Lagardère Plus will be in charge of Conforama FC’s newsfeeds and animations on their Facebook, Twitter and Instagram accounts relating to statements about the Ligue 1 Conforama (creation of daily content, community management and daily live follow-ups of the Ligue 1 Conforama).
The Trophée du Canap d’Or:
On the back of the individual awards given to professional footballers each season, the supporters’ official manufacturer, Conforama, and Lagardère Plus created and launched the Trophée du Canap d’Or concept. Each month, the Ligue 1 Conforama supporter with the greatest knowledge of the championship’s history will receive a prize.
Each month, a new quiz goes live on the platform canapdorconforama.fr and internet users can attempt it. They need to score as many points as possible within a 90-second timeframe.
Each month, the top-scoring fan will be awarded the Trophée du Canap d’Or of the month as well as an exclusive prize.
At the end of the season, the fan who scores the most points will be awarded the Canap d’Or of the season, an annual subscription, a shirt of his favorite club, a voucher worth 1000€ that can be redeemed at Conforama and a Samsung QE55Q7F 55 inch 4K QLED TV.
10 videos will be shot and broadcast throughout the season so that Conforama can advertise this campaign to the fans. The videos will feature players from five partner clubs (the AS Monaco, the Stade de Reims, the FC Nantes, the AS Saint-Etienne and the Girondins de Bordeaux) who will personally answer questions about the championship). The videos will also be broadcast on Conforama social media channels.
View the campaign teaser by clicking on the picture (only in french version):
See the Quiz video with the Monaco players by clicking on the picture (only in french version):
Hervé Bodinier, Executive General Manager of Lagardère Plus: “We are very proud to support Conforama in the activation of its partnership with the Ligue 1 Conforama French Championship. This strategic activation enables us to demonstrate our expertise in the football world and gives the agency a unique opportunity to showcase its digital know-how. Through the name Ligue 1 Conforama, we confirm our leadership in the activation of partner brands in the football world.”
LAGARDERE SA announces that it has entrusted EXANE with the implementation of a liquidity contract in order to enhance the liquidity of transactions and the regularity of the quotations of its shares admitted to trading on Euronext Paris (ISIN: FR0000130213 – Mnemonic: MMB) (the “Liquidity Contract”). The Liquidity Contract, which complies with the provisions set out in the legal framework in force, in particular Regulation (EU) No. 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse as amended, […]
Lagardère Travel Retail today announces it has entered into an agreement to acquire Marché, the multi-brand international catering company. With this transaction, Lagardère Travel Retail considerably strengthens its network of Foodservice operations and confirms its long-standing strategic ambition to grow across all segments of activities in Travel Retail and Dining to holistically cover landlord and traveler needs. It also reinforces its portfolio of internal brands, Marché being a long-standing and highly recognized brand globally. Lagardère Travel Retail and Marché today have signed an agreement whereby […]
This year marks an historic milestone for Lagardère Travel Retail, as the group celebrates 170 years of service to travelers. From the very first bookstore Louis Hachette opened in Paris Gare de Lyon in 1852 to the global company it is today, with roots in over 40 markets and a long-standing expertise of operating retail, convenience and F&B, we have a rich history built on strong partnerships, values, and people’s excellence. Lagardère Travel Retail has been pioneering Travel Retail for 170 years. Starting with […]
The nomination of Catherine Guyomard, an experienced international human resources leader with a track record of developing world-class HR programs at top retail firms is testament to Lagardère Travel Retail’s focus on People, Engagement and on Culture, some of the Group’s strategic priorities. In her role, Catherine will be supporting Lagardère Travel Retail’s global and local leadership teams in attracting, retaining and developing talents. She will also focus on further developing the company’s culture and creating a work environment where everyone can thrive and reach […]
Sharp 38.6% growth in Lagardère group revenue and high level of recurring EBIT, at €107 million (versus €3 million in first-half 2021) Good performance for Lagardère Publishing: revenue virtually stable (down 1.0%1) against a record-beating prior-year performance and in a fast-changing macroeconomic environment Strong recovery at Lagardère Travel Retail (up 97.2%), driven by its EMEA and North America operations Corporate cost reduction target maintained Full-year 2022 guidance maintained Key figures In the first half of 2022, Group revenue totalled €3,027 million, up 38.6% on a […]
Groupe ADP has launched a public consultation on its Duty Free & Retail activities for Paris-Charles de Gaulle and Paris-Orly airports. Lagardère Travel Retail has been chosen to become the Groupe ADP’s co-partner in Extime Duty Free Paris, as part of the roll-out of the Extime hospitality and retail brand. Extime Duty Free Paris will operate around 140 beauty, gourmet, technical and fashion outlets. It will be 51% owned by the ADP Group and 49% by Lagardère Travel Retail, subject to the approval of the relevant competition […]
Lagardère Travel Retail has published today the second report in the “Travel Experience Voices” series, building on more than 20 face-to-face interviews with top airport and brand executives from across the globe. This report, named “Pathways to growth”, showcases how industry stakeholders are taking proactive measures to prepare their businesses for the future, and to play their part in creating a more sustainable Travel Retail and Dining industry. These in-depth insights are supplemented with key findings from a quantitative online survey of 200 airports and brands, in […]
The Annual Ordinary and Extraordinary General Meeting of the shareholders of Lagardère SA (the “Company”) will take place at 10:00 a.m. on Tuesday, 18 April 2023 at Casino de Paris, 16, rue de Clichy, 75009 Paris, France. The notice of meeting was published at the French official legal announcement publication (BALO) on Friday, 17 February 2023. The convening notice, including the agenda and the text of the draft resolutions that have been modified since the publication of the notice of meeting, will be published at […]
On 14 March, at the first annual ANDRH (National Association of Human Resources Directors) Awards, Hachette Livre won the “RH & Environment” award for the projects rolled out by its HR and CSR teams over the past year. This honour rewards the efforts made by Hachette Livre to raise awareness about eco-design among employees. The company implemented several different approaches: Fully conscious of its responsibility as the publishing leader and true to its longstanding commitment to environmental protection, Hachette Livre is now more committed than […]
On 10 March 2023, the Board of Directors of Lagardère SA unanimously confirmed the advisability of implementing the plan to make the Group’s radio division (Europe 1, Europe 2 and RFM) autonomous, through a reorganization of its ownership and governance. As previously announced, the radio division would be consolidated under a holding company that would adopt the form of a limited partnership with shares, whose limited partners would be Lagardère group companies, and of which Mr. Arnaud Lagardère would be indirectly the General Partner and […]
