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Lagardère Active TV channels top-performing programming (Médiamat’Thématik results, january-june 2012)


Archives Lagardère Active

Paris, July 12, 2012

CANAL J + TiJi + Gulli = the leading youth and family channels in France

Lagardère Active’s youth, children and family programming is the leader in the children’s category, with:

  • 12% audience share among 4- to 10-year-olds with access to a comprehensive offering, or 36% market share in the youth and children’s category.
  • 9.5% audience share among 4- to 14-year-olds with access to a comprehensive offering, or 34% market share in the youth and children’s category.

Canal J gains ground(1)
Canal J, the channel for 6- to 12-year-olds, proved that it had made the right programming choices and, over a one-year period, grew by:

  • 6% in the 4-10 age group.
  • 8% in the 4-14 age group.
  • 6% among boys aged 4-14.

Canal J ranks among the Top 3 children’s and youth channels in the 4-14 male demographic, with an average of 820,000 young viewers tuning in each month.*

TiJi, the No. 2 preschool channel in France(1)
Each month, TiJi attracts an average of 620,000 children aged 4-10 and ranks second among preschool channels in France.
The pioneering channel for 3- to 7-year-olds increased its audience share by 4% compared to the last sweeps period, rising from 2.6% to 2.7% among 4- to 10-year-olds.

June and MCM: programming in sync with young adults

Young-adult programming on June and MCM draws 8.4 million viewers aged 4 and up* each month.

June shows gains among women aged 15-34(1)
Over one year, June rose by 22% among women aged 15-34, with audience share of 1.1%. Ranked among the Top 5 special-interest channels in this target, June moved up four spots in the rankings during the same period.

MCM: humour and mangas come out swinging*
MCM continues to expand its target audience during the lunch hour and prime-time
lead-in slots.

Over one year, the mid-morning break** for biting humour (featuring Robot Chicken) and exclusive manga (such as One Piece and Bleach) rose:

  • 33% among men aged 15-34.
  • 20% among men aged 15-24.

The same benefits of manga and humour can be seen in the early evening,*** with growth of:

  • 25% among men aged 15-24.
  • 20% among men aged 15-34.

MCM’s programming (MCM, MCM Top and MCM Pop) is the leading music and entertainment offering in terms of audience share among these same targets (0.8% among men aged 15-24 and 0.5% among men aged 15-34).

Mezzo, the flagship channel for jazz and classical music lovers

Each month, almost 1 million viewers watch Mezzo and Mezzo Live HD.

Evening opera programmes, which have proven to be a tremendous success among both opera aficionados and the general public, remain one of the two channels’ key assets:
Mezzo’s record audience during this sweeps period was 37,000 viewers on 24 March, who tuned in to see Roberto Alagna and Elina Garanca performing in Carmen at New York’s Metropolitan Opera.

For its part, Mezzo Live HD attracted an average of 25,000 new viewers each month compared to the last sweeps period.

“As we said a few days ago when presenting the fall line-up for our children’s and young adult channels, we’re aiming high for our pay TV channels, which are uniquely positioned and offer premium content.
“We’re continuing to enhance our programming with strong content, such as Yu-Gi-Oh! Zexal, Franklin, One Piece and Pretty Little Liars, and exclusive, high-potential shows, including Pop’s Cool, Tree Fu Tom, Children’s Hospital and Hart of Dixie. We’re also seeking to drive our brands’ growth by taking advantage of the powerful brand awareness they enjoy, using an ambitious, innovative marketing mix that combines new usages and diversification,” says Antoine Villeneuve, managing director of TV channels for Lagardère Active.

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(1) Pay TV - *Cross-media report - **Monday-Friday, 11:30 am-1:45 pm - ***Monday-Friday, 4:45 - 8:30 pm.
The Médiamétrie - Médiamat'Thématik study was conducted between 2 January and 17 June 2012. The sample consisted of 7,632 people in the 4-and-up demographic living in 2,972 households that receive a multi-channel package via cable, satellite or ADSL (i.e. 64% of the television households in France) - consolidated audiences - source: Médiamétrie - Médiamat'Thématik, January-June 2012.

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