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Lagardère: a new logo, a new identity


Corporate & other activities

Paris, May 9, 2005

The Lagardère group raises the curtain today on its new visual identity and launches a corporate campaign with the slogan: “Expanding your world

With this new logo, Arnaud Lagardère wishes to give the group an identity more in step with its modernity and its dynamism. In this way, he intends to strengthen the image of the entire group and in particular, reinforce its position as one of the world’s most important media groups, whose specific identity lies firmly based in its historic business foundations.

The new visual identity, a logical and pragmatic evolution for the entire Lagardère group.

The former logo

The new logo

  • The vivid accent, in contrast to the midnight blue colour (the traditional colour of the group) is meant to remind that the success of Lagardère is the success of a group which has always known how to imagine, reinvent and dare. The combination of these tones recalls the roots of the group and its pride in having become an international success based on French-style expertise.
  • The dynamic typography turns towards the future. It emphasizes that the Lagardère group is continually looking for new markets, new territories and new development opportunities. The radiant, modern and generous colours convey the values of the brands belonging to the Lagardère group.
  • The stability of the logo is a guarantee of solidity and a lasting success. It symbolizes the group for all those who participate, on a daily basis, in its success, and for all those who trust it.

The rethinking of this visual identity will be accompanied by a corporate campaign with the slogan “Expanding your world“.

This corporate publicity campaign will illustrate the promise that the Group makes to its different audiences, whether in the media or technological industries. It also hints to the Group’s desire to expand.

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