Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S., today announced that Kate Berg has been named Vice President, Corporate Communications beginning June 1, 2010.
“A few years ago, Kate Berg worked for us on a project basis in the Corporate Communications department, and we had had the opportunity to experience her impressive skills first hand,” said Lemarchand.
As an early player in the Internet, mobile, and social networking arenas, Berg has 20 years experience in strategic communications, business and product development for software, services, and consumer brands. Her corporate background includes building the PR and corporate communications functions for Gartner, KPMG Consulting and Jupiter Research. Berg’s entrepreneurial experience includes creation of an early social network called Avenue B and a mobile social networking platform, M3 Mobile Social. In 2008, Berg helped launch Mojiva, a New York-based mobile advertising start-up. A frequent speaker and writer on the topics of social media and mobile, Berg was named one of Mobile Marketer’s “Mobile Women to Watch 2010”.
SVP, Corporate Communications Anne Janas recently announced that she will be leaving the company on June 4 and will remain a consultant to HFM U.S. through 2010.
“Anne’s strong communications skills and judgment, along with her sense of graciousness, have been valued traits over the ten years she has been with the company,” continued Lemarchand. “I want to thank her for her many contributions, and on behalf of her friends at HFM U.S., we wish her success in her future endeavors.”
About Hachette Filipacchi Media U.S. (HFM U.S.)
Hachette Filipacchi Media U.S. (HFM U.S.) www.hfmus.com is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, web sites, mobile, television, radio, events, books and other brand extensions. We look to the future and create it, by developing new ideas and directions to deepen relationships making them more rewarding for our communities. Our engaged audiences of over 40 million people and editorial environments deliver rich opportunities for advertisers and partners. We produce brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. launched Glo, a new online women's lifestyle brand, with partners MSN and BermanBraun. HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.