John Weisgerber named Vice President/Director Digital Advertising, Hachette Corporate Sales & Marketing
Archives Lagardère Active
New York, NY- October 15, 2007
John Weisgerber, age 41, has been named VP/Director Digital Advertising (Hachette Filipacchi Media U.S.) effective immediately. In this newly created position, Weisgerber will report to Paul Turcotte, SVP/Corporate Sales & Marketing.
Paul Turcotte said, “John’s experience and leadership is a vital part of our aggressive growth and investment in digital media. He will lead a strong digital sales and marketing team in providing our advertising partners customized marketing solutions.”
Prior to joining Hachette, Weisgerber worked at Forbes Media LLC since 2002 in a number of strategic roles including Group Advertising Director for Forbes.com, VP/General Manager of ForbesAutos.com and VP of Corporate Sales. Weisgerber was the Associate Publisher for Yahoo! Internet Life Magazine from 2000-2002. He began his career with the Four Seasons Hotel in San Francisco in 1986.
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