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Happy Birthday Gulli!


Archives Lagardère Active

Paris, November 5, 2010

Joan Faggianelli - Gulli - © Vincent Boisot/GulliGulli celebrated its fifth anniversary on Thursday 18 November

A prime-time event hosted by Joan Faggianelli
Gulli held a real bash for its fifth birthday, staging a true extravaganza for its viewers.

The master of ceremonies was well known to Gulli viewers…and someone who knows Gulli well: since 2007, Joan Faggianelli has been hosting the family game show In Ze Boîte, now one of the channel’s biggest hits. He was naturally very proud to be chosen to organize Gulli’s fifth-anniversary broadcast.

His first aim was to join forces with all the other presenters to help him prepare for this totally unique event. The entire line-up of Gulli presenters joined Joan in inviting viewers to the party at Gulli’s house, including Philipe Risoli (Ecole des Fans), Benjamin Darnaud (C Moi Qui Régale!), Noémie Churlet (Fais Mois Signe), Eric Antoine (Ils Sont Fous ces Humains), Vincent Chatelain and Olivier Alleman (Intervilles Juniors), Guillaume Carcaud (Qui L’a Lu?) and Laétitia Barlerin (Trop Fort l’Animal). This talented cast of presenters traced Gulli’s history through its programmes (broadcasts, cartoons, movies and more) along with other features covering discoveries, learning to live more fulfilling lives, animals, magic, dance and music. There were also some surprises along the way, including behind-the-scenes footage from Gulli shoots (Ecole des Fans, In Ze Boîte* and C Moi Qui Régale!).

And to top it all off, they were joined by a host of celebrities, including Patrick Fiori, Michel Fugain, Michael Gregorio, Julien Dassin, Cécilia Cara, Sheryfa Luna, M Pokora, Shy’m, Sofia Essaïdi and Féfé, all eager to wish Gulli a very happy birthday!
Divertissement – 80′
Production: Carson Prod for Gulli.
Gulli is produced in partnership with France Televisions (66% Lagardère Active – 34% France Televisions).

A full day of special programming
Gulli put together special animated birthday programming for its viewers featuring all the channel’s characters. Gulli’s birthday celebration also offered an opportunity to present the new channel identity clips produced with the winners of the “Coolest Family in France” contest, which was launched on 12 September. And, as a bonus, check out the making-of shoots with these “Gulli” families – a truly original way of involving viewers in the life of their channel.

It has already been five years since the launch of Gulli, France’s first free channel for children, young people and their families.

In 2010, Gulli became France’s best-known brand; this did not happen by chance. Gulli in brief:

  • Original positioning and twofold commitment to entertaining and providing a window on the world.
  • A commitment to bringing the whole family together to share fun and excitement while educating its viewers and promoting a responsible way of life.
  • With cartoons, game shows, series and movies for both children and young people, Gulli aims to fill every household with positive energy that puts everyone in a good mood.

Gulli is the No. 2 channel nationwide among 4- to 10-year-olds with 16.2% audience share and the No. 3 DTT channel among viewers aged 4 and up with 2.2% audience share.

Nearly 32 million viewers aged 4+ and up watch Gulli each month (threshold: 10 consecutive seconds). Source: Médiamat/Médiamétrie - September 2010.

*In Ze Boite, hosted by Joan Faggianelli, draws an average audience of 277,200 viewers aged 4 and up. Broadcast Monday through Friday at 7:05 pm from 30 August to 22 October 2010. Source: Médiamétrie/Médiamat.

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