Back to top

ELLE is partnering with Netvibes, the emblem of web 2.0, to create « My ELLE »


Archives Lagardère Active

Levallois-Perret, 24 april 2007

Welcome to the « ELLE Factory »… is the first women’s site (and one of the largest media in Europe) to partner with Netvibes, a startup, which has become since its launch in September 2005, the “must-see” site of the moment, to create a made-to-order page that can be customized at will called « My ELLE ».

Introduced at the Web 2.0 show in San Francisco, this space offers users of the site all the
benefits of web 2.0 thanks to a technology that makes it possible to reorganize their page by adding,
dragging or dropping various sections and headings.

« My ELLE » combines customization and ease of use.

In a few clicks, you are now able to create your own site as if you were its editor-in chief :

  • Select any RSS feed from : the day’s recipe, beauty or fashion news or your daily horoscope
  • Personalize the services you are interested in : weather report, to-do lists, agenda
  • Choose your favourite tools : different email accounts, search engine, photo or video, the best places to shop, etc
  • You are deep in the heart of the blogosphere, and you can select the feeds from the best blogs
  • Keep track of web 2.0 news thanks to the ELLE directory that selects the best RSS feeds on current news and all women-related topics.

According to Julien Billot, Digital Business Group EVP for Lagardère Active :
« Our partnership with Netvibes, which enables each Internet user to become the editor-in-chief of her own site shows our
commitment to bring the ELLE brand closer to its female readers by using today’s cutting-edge technologies. »

Accord to Tariq Krim, founder of Netvibes :
« With My ELLE we are happy to offer a female audience a tailor-made portal that is customizable at will and unequalled in France. Women can now have a new Internet experience. »

« My ELLE » puts Internet users centre stage and makes it possible for them to save time by focusing on
the main issues.
See you then at to discover all these brand new
capabilities. Figures
At the end of March 2007, the site had recorded 13.5 million page views (up51% vs. the previous month, up 300% over a year) and 1.5 million visits (up 48% vs. the previous month, up 220% over a year) (source MédiamétrieCyberestat) and 779,000 Unique Visitors (up 55% vs. the previous month, up 229 % over a year) (source Panel Nielsen Netratrings). figures
One year after its creation in September 2005, the portal has 8 million users worldwide and is available in 60 languages.

Email alert

To receive institutional press releases from the Lagardère group, please complete the following fields: