ELLE à table reinvents itself

Category

Archives Lagardère Active

Paris, September 2, 2013

New format
on newsstands 4 September!

 

ELLE à table, an iconic up-market food and cookery magazine launched in 1999 that remains a leader on its market, is continuing its innovative approach this autumn with a completely redesigned format incorporating augmented reality.

ELLE À TABLE’S INNOVATIVE NEW APPROACH IS:

  • More modern, with a unique new format and chic, colourful, redesigned layout
  • More structured, with reorganized features and new sequences
  • More educational, to provide guidance for all readers from beginner to expert

The magazine’s focus on the kitchen is evolving and is now structured according to three key sequences: “Starters”, “Main Courses” and “Desserts,” the recipes for which readers will find in the all-new recipe supplement.

  • More alive: since food and cuisine are also synonymous with feelings, imagination and sharing, the new ELLE à table invites readers to explore new culinary stories by spotlighting truly passionate cooks, both amateur and professional, through two new features: La tribu and La madeleine du chef

…And as passionate about food as ever
THE MAGAZINE COMES TO LIFE WITH AUGMENTED REALITY!

  • ELLE à table is enriched with all-new content accessible via smartphones and tablets
  • The magazine’s digital dimension brings topics to life through augmented reality

According to Sandrine Giacobetti, editorial director, “The new ELLE à table creates surprise and sparks a passion for food via its unique visual identity; since we are one of the rare food magazines to produce all of our own content, we are thus able to maintain a unique photographic identity thanks to our exclusive contributors.”
“With augmented reality, paper comes to life through digital technology.”

New selling price: €3.80

Lagardère Active contact:

Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - presse@lagardere-active.com

Magazine contact:

Carole Prudhomme - +33 (0)1 41 34 62 57 - carole.prudhomme@lagardere-active.com

ELLE à table at a glance:

  • A bimonthly magazine and standard-setting brand in the up-market food and cookery magazine segment (the no. 2 French food magazine in 2012 according to the OJD)
  • Circulation: 167,250 copies (OJD 2012), up 2.2%
    Per-issue sales: 80,740 copies (up 7.3%)
    Subscriptions: 71,997 copies (up 7.8%)
  • Readership: 1,131,000 readers (ONE 2012)
  • An international brand with three editions worldwide (outside of France)
  • A culinary portal incorporated into the new Elle.fr website , with a more efficient search engine
  • Application available for iPhone and iPad

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