ELLE à Table, now available for the iPad

After blazing a trail with the launch of the Paris Match application via the American App Store on April 3, Lagardère Active now announces the release of a second iPad magazine edition, ELLE à Table, which will be available as of May 28, the iPad’s launch date in France.

An initial demo issue will be available free of charge as of May 28 until the first paid issue of ELLE à Table comes out on July 3, corresponding to the release of the print version.

Electrolux is the first brand to advertise in ELLE à Table for iPad, in Issues 0 and 1.

The features and services available via the iPad edition of ELLE à Table will be enhanced over time.

According to Sandrine Giacobetti, the magazine’s managing editor, “ELLE à Table is above all a practical magazine designed to help readers in the kitchen. That’s why adapting it from print to suit the iPad’s interactive, multimedia approach is not only consistent – it’s also an improvement. The magazine is visually oriented, in keeping with the purpose and nature of the ELLE brand itself, and will draw on the iPad’s superior image quality while allowing readers to access recipes in real time with interactive steps and videos.”