Guide Routard and Lagardere Active Broadband have forged a joint venture called Cyberterre and have combined their know-how to establish the new travel portal Routard.com
Created by Guide Routard’s editorial team and developed by Lagardere’s Web agency LE STUDIO (formerly Le Studio Grolier), this site has the potential to become an essential travel portal for choosing destinations and planning trips…in the Routard spirit.
“It’s an invitation to travel, offering all types of service along with a range of organized trips through the best tour operators. Web surfers will find the best for their money along with the Routard guarantee” according to Philippe Gloaguen, Routard founder .
Fabrice Sergent, CEO of Lagardere Active Broadband:
“Lagardère has been in partnership with Guide Routard for a very long time through its subsidiary Hachette Livre. Therefore, it’s only natural for this partnership to continue onto the Web. Lagardere Active Broadband has contributed its know-how via LE STUDIO and will play a role in the economic development of Routard.com through, among other things, its advertising company Largardere Active Publicité.”
Routard.com was designed to become the perfect travel tool to help Internet users choose destinations, find out about procedures, exchange information with others about locations, find good maps, buy trips on-line and more.
Routard.com is updated daily by a 12-person editorial team managed by Yves Couprie.
Users have been able to access the site since the beginning of June 2001 at www.routard.com