Audience figures peak as Gulli is rated the No. 1 DTT channel in July

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Archives Lagardère Active

Paris, August 5, 2008

With 4.4% audience share* in July, Gulli took the lead in the Digital Terrestrial Television network rankings and registered the strongest growth in comparison with June (a 42% increase in audience share).

Gulli sets an all-time record in July
The channel achieved its best audience share in the 4-and-up demographic and among 4- to 10-year-olds with access to the channel since its launch.

Gulli also held onto its second-place position in overall DTT rankings for France with 1.8% audience share.

In one year, the channel more than doubled its score, which stood at 0.8% in July 2007.

Top three programmes in July in the four-and-up demographic
The channel’s best primetime broadcast since its launch:

  • La guerre des boutons (War of the Buttons – film), with 477,000 viewers (Monday 30 June, 8:45 p.m.)
  • Les mystérieuses cités d’or (Mysterious Cities of Gold – animated series): 467,000 viewers (Thursday 3 July, 6:20 p.m.)
  • Galactik Football (animated series): 448,000 viewers (Sunday 6 July, 11:35 a.m.)

Source: Mediametrie-Mediamat, 30 June to 3 August 2008, Average audience Monday-Sunday between 3 a.m. and 2:59 a.m.


*In the four-and-up demographic equipped with a DTT adapter.

Press contacts:

Véronique Dumon - +33 (0)1 56 36 55 76 - veronique.dumon@lagardere-active.com

Aline Bray - +33 (0)1 56 36 55 75 - aline.bray@lagardere-active.com

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