Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité join forces to create the first private media-dedicated marketplace in France: AdMediaPremium
Archives Lagardère Active
Paris, March 9, 2012
Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité today announced the signature of a strategic partnership to launch a private advertising marketplace for selling, by auction and in real-time, their qualified digital audience in a premium media brand environment.
The marketplace, called AdMediaPremium, brings agencies and advertisers access via a technological platform to qualified and target-enhanced audience segments based on the premium content of major brands and on display formats.
The partnership underlines the four partners’ ambition to:
- create an attractive marketplace based on their media brands by proposing innovative purchasing procedures that meet the digital advertising market’s needs on targeting and efficiency.
- rapidly extend the platform to other premium media sites.
Launch of the platform remains subject to prior approval from the competent authorities.
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