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Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité join forces to create the first private media-dedicated marketplace in France: AdMediaPremium


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Paris, March 9, 2012

Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité today announced the signature of a strategic partnership to launch a private advertising marketplace for selling, by auction and in real-time, their qualified digital audience in a premium media brand environment.

The marketplace, called AdMediaPremium, brings agencies and advertisers access via a technological platform to qualified and target-enhanced audience segments based on the premium content of major brands and on display formats.

The partnership underlines the four partners’ ambition to:

  • create an attractive marketplace based on their media brands by proposing innovative purchasing procedures that meet the digital advertising market’s needs on targeting and efficiency.
  • rapidly extend the platform to other premium media sites.

Launch of the platform remains subject to prior approval from the competent authorities.

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Valérie Blondeau-01 41 34 81 00 -

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