Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité join forces to create the first private media-dedicated marketplace in France: AdMediaPremium

Amaury Médias, FigaroMédias, Lagardère Publicité and TF1 Publicité today announced the signature of a strategic partnership to launch a private advertising marketplace for selling, by auction and in real-time, their qualified digital audience in a premium media brand environment.

The marketplace, called AdMediaPremium, brings agencies and advertisers access via a technological platform to qualified and target-enhanced audience segments based on the premium content of major brands and on display formats.

The partnership underlines the four partners’ ambition to:

• create an attractive marketplace based on their media brands by proposing innovative purchasing procedures that meet the digital advertising market’s needs on targeting and efficiency.
• rapidly extend the platform to other premium media sites.

Launch of the platform remains subject to prior approval from the competent authorities.