2008 AEPM readership findings – Lagardère Active titles holding their own in the face of overall decline

Category

Archives Lagardère Active

Paris, March 16, 2009

The AEPM has just published its figures on magazine readership for the period from 1 January to 31 December 2008.

In a less favourable environment than the previous year, Lagardère Active titles continue to perform in its key markets:

  • Four publications attracting more than four million readers (Version Femina, Télé 7 Jours, Art & Décoration and Paris Match) and leading their respective market segments.
  • The top position in nine key market segments: general-interest women’s, women’s premium weekly, news and general-interest, parenting, home decor, home repair, game, car and film magazines.

The Public success story continues in the new celebrities market.
Public, the new-generation women’s celebrity magazine, has shown steady growth since its launch in 2003. It racked up the strongest increase of any weekly and the best performance in its market (up 5.4%), with over three million readers.

Télé 7 Jours remains healthy in a declining market for TV publications.
In a market where all the TV weeklies posted a decline, Télé 7 Jours, the leading general-interest TV magazine with 6.1 million readers, turned in the best performance in relative terms and continues to bring in consistent sales figures.
There’s healthy growth in the audience for TV supplements in the regional daily press, notably TV Hebdo, which has just merged with TV Magazine to create the world’s market leader by distribution.

Women’s titles from Lagardère Active in step with the market:
Totalling 2.4 million readers each week, the audience for ELLE is largely unchanged (down 2% and up 1% among target women’s segments), with a rise in sales in each of the past three years.
It’s the same story at Psychologies Magazine, which is performing well for its segment with 2.8 million readers.
Holding steady at over 10 million readers,Version Femina is widening its lead over the other titles in the general-interest women’s magazine segment.

The lifestyle titles from Lagardère Active (Art et Décoration, Maison & Travaux, Elle Décoration) are holding down the top three positions in the segment, despite a difficult year for the market as a whole.
Paris Match remains far and away the leader among newsweeklies.
With 4.7 million readers (down 2.8%), Paris Match performed at the high end of the illustrated newsweeklies segment, which declined overall in 2008.

Auto Moto: the only automotive magazine to show growth.
Auto Moto, the leader among car magazines with nearly 3.2 million readers, has turned in a remarkable performance. It’s the only title in its segment to expand its readership (by 1.6%).
Lagardère Active, the leader in parenting magazines.
Parents magazine was nearly unchanged with 2.5 million readers (down 1.7%), while Infobébés, with over 1.1 million readers (up 2.3%) and Infocrèche Magazine, with 744,000 readers (the third largest jump of any magazine: up 11.3%), recorded strong increases.

Managing Director of Publications Bruno Lesouëf had this to say: “In a market that’s been encountering headwinds since October 2008, our titles have strengthened their position overall, particularly the weeklies in strategic segments of our portfolio“.
Constance Benqué, President of Lagardère Publicité, added, “In a multimedia market in full flux and increasingly battered on all sides. the strength of our magazine brands continues to be a critical element in creating value for our advertisers. Diversity, performance, effectiveness and quality are the key factors in the success of our offering“.

 

2008 RESULTS

Change vs. 2007-2008*

 

OVERALL

Overall

 

In thousands

%

Version Femina

10,109

+0.3%

Télé 7 Jours

6,117

-3.3%

TV Hebdo

 5,485

+0.9%

Art et Décoration

5,198

-7.7%

Paris Match

4,689 

-2.8%

Maison et Travaux

3,889

-5.6%

Auto Moto

3,226

+1.6%

Public

3,131

+5.4%

Télé 7 Jeux

2,927

-8.2%

Elle Décoration

2,878

-6.1%

Psychologies Magazine

2,752

-1.3%

Parents

2,512

-1.7%

Elle 

2,368

-2%

Ici Paris

1,921

-10.1%

France Dimanche

1,892

-1.9%

Onze Mondial

1,640

-3%

Mon Jardin et ma Maison

1,399

-9.2%

Première

1,392

-4%

Le Journal de la Maison

1,367

-4.9%

Elle à Table

1,097

-15%

Infobébés

1,151

+2.3%

Jeune et Jolie

862

-4.4%

Campagne Décoration

780

-7.3%

Photo

734

-2.4%

Infocrèche Magazine

744

+11.3%

Pariscope

482 

+2.3%

*previous figures for the period July 2007 – June 2008

Press Contacts :

Valérie Blondeau – 33 1 41 34 67 16 contactpresse@hfp.fr

Lucie Dugit-Gros – 33 1 41 34 79 25 contactpresse@hfp.fr

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