Charitable engagement: a fundamental value for Lagardère Travel Retail
Charitable engagement is in the DNA of Lagardère Travel Retail and its employees, who want to invest positively in their community.
This is the case in particular in North America, where Paradies Lagardère has put fighting hunger at the heart of several philanthropic initiatives. The company supports the “No Kid Hungry®” campaign run by the charity Share Our Strength, which works to improve access to food in the United States and worldwide. To help it, restaurants managed by Paradies Lagardère paid the charity a portion of the price of each coffee sold in September during its “Dine Out for No Kid Hungry®” campaign. Throughout the year, 25% of revenues from each child meal sold at its restaurants are paid to the charity.
The success of the work done during this campaign has also inspired initiatives aiming to resolve hunger in communities close to Canadian airports.
Stores managed by Paradies Lagardère at airports in the country now allow their customers to donate food, which will then be distributed to local populations by food banks. These partnerships include the partnership between Edmonton airport and the Leduc & District Food Bank, as well as that between Calgary airport and the Airdrie Food Bank.
Paradies Lagardère is committed to making a difference and having a positive impact on its employees, customers and suppliers.