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Focus Assia Dahmani
  Assia Dahmani


Strategy Manager,
Lagardère Travel Retail





Relay’s environmental impact at the heart of Audencia’s CSR challenge

On 7 and 8 January 2019, Relay took part in Audencia business school’s CSR challenge, inviting 150 students from six specialist Master’s courses to offer a solution to a CSR-related business issue in order to develop a bespoke and inspiring project. This year, of the three companies and one charity involved in the challenge, Relay asked four groups of 10 students to get together for a “creative sprint”. Supported by managers from the company, they came up with an innovative solution, service or concept to improve Relay’s impact on the environment.

The project thought to be most relevant was based on the ambitious target of getting rid of plastic water bottles. Another project suggested facilitating recycling of products sold by Relay while also increasing the stop ratio of sales outlets. The two other groups of students focused their projects on ethics, quality and provenance of products, suggesting promoting the use of approved and safe products.

In addition to environmentally-friendly initiatives that may be adopted at stores, the challenge has helped to improve the company’s employer brand in an innovative and professional way. Constructive dialogue between participants and Relay demonstrated students’ potential and their motivation in creating a more environmentally-responsible society.