Innovative approach to environmental responsability

UPCYCLING: A SMART WAY OF RENOVATING RELAY STORES

How to renovate a large number of stores in the shortest time possible:
that was the challenge facing Lagardère Travel Retail France for several dozen of its Relay stores.

The challenge was met by taking a smart approach. After taking the time to understand what was needed and looking closely at existing solutions, we decided to use the “upcycling” principle. That meant reusing our existing fittings and giving them a new lease of life by turning them into new fittings. This is a cheaper and more innovative solution, and one that is perfectly suited to Relay’s increasingly diverse product range. The solution also had a positive impact on the planet.

Working with our partner Stal, which is committed to new environmentally responsible manufacturing methods, we also saved a lot of time, particularly by simplifying the administrative burden. We showed a lot of creativity, a bit of daring in the way we challenged ourselves, and solid technical skills: the recipe for a highly successful project.