THE BRAND WITH ALL THE LATEST NEWS
With 9.5 million readers each month* across its various media, Paris Match is an iconic French media band.
Its unique positioning, combining entertainment and information, as well as the privileged connection with its readers, make it the leading French news magazine in terms of audience and circulation. Paris Match is recognized for its journalistic excellence and takes the reader to the heart of the event, whether this means accompanying the personalities loved by the French in their most intimate moments or going behind the scenes of power.
With its long-standing commitment to the environment, Paris Match is pursuing its aim of raising awareness of environmental issues among the French people with new features: Les Héros de la Planète, a monthly editorial event launched in October 2020, and L’Appel de la Planète, a live event devoted to climate change, organized to mark COP26.
As illustrated by the maxim, “the weight of words, the impact of photos”, photography is central to Paris Match DNA, which draws on an exceptional collection of several million photographs, enabling it to offer special issues, exhibitions and auctions, and an online photo store.
Over recent years, Paris Match has accelerated its digital development through a number of different initiatives:
– Programmes and podcasts in synergy with Europe 1, such as the Paris Match Stories podcasts.
– The development of web series focusing on the creation of exclusive content with cultural institutions or major brands.
– The launch of free newsletters covering all the latest events: the news of the day with La Quotidienne from Monday to Friday, the political news analyzed by Bruno Jeudy every Thursday with Jeudy Politique, news about royalty every Saturday with Royal Mail, embodied by Stéphane Bern, as well as newsletters on events
*Source: ACPM ONE NEXT GLOBAL 2021 V4
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