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August 8, 2016

Lagardère Sports acquires Rooftop2 Productions

Successful Experiential Agency Becomes Part of Lagardère Sports' Global Consulting Practice

Lagardère Sports today announced the acquisition of Rooftop2 Productions, an experiential marketing and production agency that will enhance the capabilities of Lagardère Sports’ global consulting practice and the services it provides to current and prospective clients.

Rooftop2 Productions, founded in 2012 and based in New York City, has built a strong reputation for creating and producing live marketing experiences that connect brands with consumers. The agency’s services include live event development and production, sporting event design and management, experiential marketing and activation, media and content production and hospitality solutions. It works with a premier roster of clients across diverse industries including automotive, broadcasting, entertainment, non-profits, sports, and wireless providers, some of which include FanDuel, the NFL, New York Jets, New York City FC, Topps, and the United Way.

Rooftop2 Productions executive leadership has extensive experience in brand marketing and activation, including co-founders Ryan Halkett, Scott Lasky, and Gennaro Scarpelli, Chief Operating Officer Marc Tarozzi, and President Marc Riccio. Halkett, Lasky and Tarozzi all previously worked together at Madison Square Garden, Scarpelli worked for James Daniel Entertainment, which produced events for brands and sports properties including MSG, and Riccio spent 17 years with the New York Jets. They will report into Kern Egan, Lagardère Sports Executive Vice President of Consulting.

Lagardère Sports’ expansive corporate consulting division provides advisory, activation, and analytics services for brands in the partnership marketing space. It is part of Lagardère Sports and Entertainment, which has more than 1,600 employees stretched across five continents. Lagardère Sports’ blue-chip roster of clients includes some of the most active brands marketing in global sports and entertainment such as BMW, Citi, EA Sports, Epson, Gazprom, MetroPCS, TAG Heuer, and ZTE.

“As we looked to expand our capabilities in experiential marketing and production, we were immediately impressed with Rooftop2 Productions and the innovative work they develop and execute,” said Egan. “The team at Rooftop2 will offer our global consulting clients additional capabilities and experience and enhance our value proposition in future discussions with world-class brands.”

Rooftop2 Productions will continue to operate under its own brand name as it becomes an integral part of the Lagardère Sports consulting practice, while also continuing to grow its client base.

“We believe joining Lagardère Sports is a once-in-a-lifetime opportunity to partner with a leading international agency that immediately launches Rooftop2 Productions into the global market,” said Rooftop2 Productions co-founders Halkett, Lasky and Scarpelli. “Becoming part of an integrated global agency gives us a new client base to work with and provides additional resources to invest in our capabilities in order to further grow our unique roster of brands and properties.”

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About Lagardère Sports
Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.

About Rooftop2 Productions
Our extensive background developing consumer and fan experiences and engagements for top sports leagues, teams, sporting events and brands across the world has provided us with an invaluable, fan-oriented intuition. From the director’s booth to the stage, and from the parking lot to the stands, we’ve experienced and designed every aspect of the event experience. As such, no company is better suited to deliver exceptional value and cutting-edge ideas/integration/execution that elevate brands, the event entertainment value, and the overall fan experience. For more information go to www.Rooftop2.com

Lagardère Sports