DENIS OLIVENNES
Chairman of Lagardère Active

 
 

FROM ELLE TO EUROPE 1, LAGARDÈRE ACTIVE’S MEDIA ARE SHOWING THEIR COMMITMENT

Protecting the environment is a key dimension of the Lagardère group’s corporate citizenship. That is why all of the Group’s media got involved in this major climate conference in Paris. The special edition of Elle, entitled Elle aime la planète and edited by Mélanie Laurent, was a highlight. Paris Match rounded off six months of exciting and stimulating reports with a book called Ma terre en photo, copies of which were given to the 195 heads of state attending COP21.

Europe 1, which always strives to stay one step ahead, held a number of special events before, during and after COP21. For example, on 25 November, it held an event on the Île de Sein, an island off the coast of Brittany that is threatened by rising sea levels. It also broadcast a special morning climate report live from Beijing, and held a COP21 day building up to the conference itself. These efforts culminated in the Europe 1 environment awards, in which we gave out seven prizes for environmental initiatives that provide new solutions. We could extend those awards within the Group in future.

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