Stimulating innovation
ROMÉE LAMIELLE
Innovation Manager, Lagardère Travel Retail
Stimulating innovation by Lagardère Travel Retail employees supporting environmental responsibility
Lagardère Travel Retail employees are encouraged to come up with ideas that will allow for advances in innovation within the company and step up its transformation, particularly in terms of sustainable development. This commitment forms part of our innovation strategy in line with the PEPS (Planet, Ethics, People, Social) objectives defined in 2019. It is with this aim in mind that the Idea BoosTR Challenge was launched in 2019.
On this occasion, employees from five subsidiaries were invited to come up with innovative solutions to change our customers’ in-store experience and better respond to their expectations. One of the winners of the first challenge was a project that suggested enabling travellers to continue at railway stations and airports the environmentally responsible habits already adopted by many in the city. This project aims to offer customers at Duty Free and Relay stores in France sweet and savoury snacks “in bulk” in recyclable bags. This initiative aims to reduce the use of individual single-use packaging.
In addition to this challenge, Lagardère Travel Retail supports start-ups that use technology to support environmental responsibility. Its teams recently launched a partnership in France with the Too Good To Go mobile app, which combats food waste, and gave customers at 50 Relay stores in France the possibility of making a donation to a charity when making a contactless payment with the “Donations box” solution.
Key figure
50 store Relay trialling the “Donations box” solution with contactless payment.
Idea BoosTR Challenge organised by Lagardère Travel Retail’s innovation teams, November 2019 (Paris, France).