PEPS, Lagardère Travel Retail’s CSR strategy
Presentation of the PEPS strategy during the Lagardère Travel Retail top managers annual seminar, June 2019 (Paris-La Défense, France).
AMBROISE FONDEUR
Chief Business Officer, Lagardère Travel Retail
A network of “Heroes” in order to better factor in local environmental issues
With its PEPS (Planet, Ethics, People, Social) strategy, Lagardère Travel Retail has set itself ambitious targets to improve the company’s impact on the environment and its communities. Because we firmly believe that the success of this strategy depends on our employees, their local anchoring and the diversity of their viewpoints, we have developed an international network of “Local Heroes”. True ambassadors of our commitment, more than 30 employees endeavour to achieve concrete progress in terms of responsibility across the entire company by articulating the PEPS strategy within their market and adapting it to their market’s specific issues.
The role of these “Local Heroes” is to be a real driving force in change by activating initiatives aiming to improve our environmentally friendly practices. They are also invited to promote their commitment within the subsidiaries in order to foster the support of the entire company. Lastly, an online bank of best practices has been made available to allow them to find out about and assess the impact of the projects for which they are responsible.
The motivation of this network – which I have the privilege of leading – is remarkable. Launched in 2019 with the support of Lagardère Travel Retail’s Executive Committee, emulation of the community of “Local Heroes” allowed for the emergence of more than 120 initiatives in 2019 relating to all issues concerning sustainable development, whether in terms of enhancing our ecological or ethical product offering in stores, extending our charitable efforts or even making our operations more energy efficient.
Key figure
120 PEPS initiatives launched by Lagardère Travel Retail “Local Heroes” in 2019.