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In 2012, Alain Modot (Media Consulting Group, Paris) and Jean Hubert Nankam (Martika Production, Abidjan) created DIFFA in response to the challenges of the audiovisual program market in Africa. In 2015, Lagardère Studios became a majority shareholder of DIFFA. Today, more than 85 African producers from 26 different countries have joined the company. Under Alain Modot's leadership, DIFFA put into action an ambitious development plan, with the opening of offices in Africa and the support of its African teams working toward three key objectives:
To enhance the distribution of programs "made in Africa" in a market in full expansion, with the arrival of digital terrestrial technology;
To ensure the continuing development of production companies that entrust us with their catalogues and projects;
To provide African networks a diversity of content while guaranteeing the smooth promotion and distribution of works, and ensuring the technical quality of the programs purchased.
The DIFFA catalog gathers today more than 800 hours of african programs (fiction, movies, magazines, animation, documentaries). The content : 80% French speaking, 15% English speaking and 5% Portuguese speaking and local languages. It also represents in Africa the catalog of the subsidiary Lagardère Studios Distribution, that is to say over 7000 hours of international programs. It also offers the Orange Studios catalog of over 2600 hours of content.
"DIFFA is also a platform for dialogue and exchange among our producers and directors.
As a partner DIFFA is open to joint discussions on the necessary advancement of the sector in the areas of regulation, and the development and promotion of African creativity." Alain Modot


Site web :


Division : Lagardère Active


7 rue du dôme
92100 Boulogne-Billancourt

Tel : +33 (0) 1 40 74 78 88


Directeur Général

Tél : +33 (0) 1 40 74 77 61
Email :

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