RAISING MANAGERS’ AWARENESS OF HOW STEREOTYPES CAN CAUSE BIAS WHEN MAKING DECISIONS
Lagardère Travel Retail operates in 32 countries across four continents, and its very activity means that it experiences the cultural diversity of its various business partners every day. As a result, it is naturally required to promote multiculturalism among its workforce and take a socially responsible approach that allows its women and men to communicate and discuss matters more effectively, despite language barriers and the diversity of cultural behaviours at work.
This approach starts by raising everyone’s awareness, at all levels of responsibility. It enables the company to understand the various values systems and behaviours that lie beneath its cultural diversity. Initiatives in this area include training courses about how stereotypes can cause bias in decision-making, which were provided to the whole management team in 2016, before being rolled out to executives in the company’s operational entities.