OLIVIER ROYANT
Managing Editor, Paris Match

 
 

PARIS MATCH : PROACTIVE ENGAGEMENT THROUGH “APPEL DE LA TERRE”

Ten months before COP21, Paris Match’s editorial staff set itself a challenge: to move from being journalists merely observing on the sidelines to being militant activists.

The result was the “Appel de la terre” initiative, which involved 180 pages in Paris Match magazine, a Facebook page, hundreds of articles on our website and interviews with a number of leading environmental commentators and campaigners. By combining photos, expert reports, graphics and statistics, we sought to educate our readership by taking a positive approach to the subject. The highlight was “Ma terre en photos”, a major photography project in which amateur and professional photographers all around the world were invited to post their photos on a dedicated website, that gave rise to a “white book” of photos.

Our editorial carried a clear message: “Look closely at the images on the following pages: behind each one stands a citizen of the world who is reaching out to you.” I will never forget the emotional expression of Ban Ki-Moon, Secretary-General of the United Nations, when he looked through the book: he was fascinated by the power of the images and the community spirit that the project represented. The project proved that photography, more than ever, is the only real universal language.

  www.parismatch.com
 
     

The “Ma terre en photos” photographical petition, launched by Paris Match to coincide with COP21.