Our strategy

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The Group's sustainable development strategy

The Lagardère group's sustainable development strategy is based on four priorities:

• to assert itself as a responsible employer;
  
• to develop its business with respect for the environment;
  
• to promote access to information and knowledge;
  
• to be a media group that creates social cohesion.
  

These four priorities reflect the Group's main sustainability goals:

• integrating sustainable development into the day-today operations of its subsidiaries and the production process of its different business lines;
• anticipating the risk of climate and energy crises, as well as consumer demand for more ethical products; 
• assuming the special responsibility inherent to operationsas a media group.
• Lagardère works toward commitments corresponding to each of these four priorities in an approach based on ongoing progress.

Social commitments

These commitments testify to Lagardère's efforts to create a dynamic and appealing workplace where the independence, motivation and creativity of its employees are valued:

• ensuring workforce balance and diversity;
• promoting harmonious working conditions;
• encouraging development of skills.
  

Environmental commitments

These commitments reflect the goals and challenges inherent to the roles of publisher and distributor:

• ensuring efficient and responsible paper management;
• streamlining transport;
• introducing environmental measures into the organisation of our operations.

Societal commitments

These commitments illustrate the responsibility of a media group:

• defending information pluralism and ensuring diversity in our content;
• facilitating access to our content for people in need;
• listening to our various audiences;
• encouraging discussion on sustainable development;
• committing to promote culture and sport;
• showing solidarity and promoting the emergence of young talent.
  

The sustainable development strategy is implemented in each division by a sustainable development department that works closely with the Executive Committee. At Group level, the Sustainable Development Department coordinates a steering committee bringing together several cross-functional departments (Human Resources, Communications, Purchasing, Legal and Financial).

In 2011, the Lagardère group will intensify efforts to raise awareness among its employees and, anticipating the Grenelle Environment Acts's recommendations for 2012, will fine-tune the monitoring of its strategy to make it more effective.