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Promotion of local products

Focus Bruno Bouchacourt



At Blaise-Diagne international airport in Dakar, Senegal, Lagardère Travel Retail has been selling locally produced jams and other local products, helping to give economic independence to an African woman and her family. This successful example of environmental responsibility started when I was travelling to the airport, somewhere between Nguékhokh and Ngaparou.
It was there that Rosalie produced her jams. She told me where she bought her fruit and the difficulties she had buying pots, labels and even the elastic bands that attach a small square of wax to the lid.
After some intensive negotiations, we reached a mutually beneficial agreement. Rosalie gave us the opportunity to expand our range of local craft products, displayed around a symbolic baobab tree, which gives us a greater sense of place.
In return, we gave her the opportunity to improve her life as a single mother in a small, isolated village, struggling to raise her children and finish building her home. With the sudden increase in sales resulting from our agreement, she was able to hire two other women from her village to help make the jams, and became a sort of local celebrity.
She is very proud to be one of our suppliers, and we are even prouder for discovering her!

General Manager,
Lagardère Travel Retail Senegal


The group's values

The Group has clear values that determine its personality. Lagardère's creativity, boldness and independence have helped to create a modern, innovative media group that's in touch with its times.

Press releases


Press Release relating to regulated information -
Availability of the preparatory documents for the Annual Ordinary and Extraordinary General Meeting of 10 May 2019


Monthly information relating to the total number of voting rights and shares making up the share capital

The group's activities

The Lagardère group is a global leader in content publishing, production, broadcasting and distribution, whose powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences.
The Group's business model relies on creating a lasting and exclusive relationship between the content it offers and its customers.
It is structured around four business divisions.


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Meet our employees

Who better than our own employees to describe the careers available within the group? Discover their daily lives at work.