Lagardère Unlimited centralizes European football activities and appoints Philipp Hasenbein to lead its powerful pan-European platform

Lagardère Unlimited brings together its European football resources, in particular in Germany and France, as part of a strategy to further develop its European football activities. This new pan-European platform will be led by Philipp Hasenbein.

The sole shareholder of SPORTFIVE, Lagardère Unlimited benefits from a strong, multi-local presence on the European football market. The company is a leader in football rights in Germany and France, and enjoys a significant and growing presence in other key European territories. Lagardère Unlimited now concentrates all those resources into a powerful pan-European platform featuring 300 top industry experts.

Lagardère Unlimited has trusted Philipp Hasenbein with the responsibility of achieving its expansion plans,as its “Head of European Football”. A seasoned industry expert with more than 18 years of experience,Philipp will remain the Managing Director of SPORTFIVE Germany, a leader agency on one of the world’s most competitive markets. Philipp will lead a network of country managers to ensure that the highest levelsof client dedication, and innovation are available to all partners across the continent.

Alain Lemarchand, Head of Lagardère Unlimited Europe and Africa, is excited about the new opportunities ahead: “We have created a pan-European football platform to further develop our business across the continent. Our objective remains the delivery of innovative services that generate even more value to the benefit of our partners. I have full confidence in Philipp’s ability to make this a true success in collaboration with the Lagardère Unlimited teams”.

Commenting on this decision, Philipp Hasenbein said: “We want to capitalize on our leading position in the European football market to further grow our business. I am convinced that a fully integrated and powerful platform will make us a stronger force and help us to even better service our partners, rights holders and sponsors across the board. I am delighted to have been tasked with the responsibility to drive the new platform, and I look forward to this challenge”.