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Press releases

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Paris, July 9, 2013

Médiamat'Thématik results, January-June 2013: MCM, France's No. 1 music and entertainment offering

  • MCM's programming (MCM, MCM Top and MCM Pop) is the leading music and entertainment offering in terms of audience share among men ages 15-34 (0.4%).*
  • MCM still ranks among the Top 10 special-interest channels for men ages 15-24,* with 0.4% audience share.
  • The channel also saw a 17% rise in this same target for its pay package compared to the previous two sweeps periods.

MCM doubles its afternoon audience share
Benefitting from such programmes as Being Human and One Piece, MCM posted 100% growth in the 1:45 pm-4:45 pm time slot for the 15-34 male and 15-24 male** age groups compared to the last sweeps period.
The River, a paid programme
The blockbuster series, produced by Steven Spielberg and broadcast exclusively on MCM, led to a large spike in the 4-and-up audience and made prime-time Monday (8:45 pm-10:15 pm)* the channel's best evening of the week:

  • Up 45% over the previous sweeps period
  • Up 216% year-on-year

MCM Replay turns in a strong performance
MCM's catch-up offering recorded some 420,000 views between January and May, all platforms combined, representing a 27% increase over August-December.

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*Expanded package - **Pay package - *** 8:30 pm-10:30 pm.
Source: the Médiamat'Thématik survey was conducted between 31 December 2012 and 16 June 2013. The sample consisted of 8,382 people in the 4-and-up demographic living in 3,374 households that receive a multi-channel package via cable, satellite or ADSL, i.e. 70% of the television households in France - consolidated audiences.
Replay audiences: Free, Orange, CanalSat.