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Gulli sets all-new records in July! (Médiamat July 2010)

Gulli sets all-new records in July!

In July 2010, Gulli had a remarkable month, breaking all of its previous records for audience share among all its benchmark targets!

Gulli confirmed its No. 3 ranking for those aged 4 and up among DTT channels throughout France by achieving 2.7% audience share, a new record for the channel, and posted the sharpest increase in Médiamat ratings (+29% over the previous month and +59% over July 2009). Among exclusively DTT channels, it achieved the No. 2 spot for those aged 4 and up with 4% audience share, representing an increase of an entire point in just one year.

Gulli: the No. 2 DTT channel among mothers

• With 4.5% audience share among mothers (a 45% increase since June), Gulli has, for the first time, become the No. 2 DTT channel - only 0.1 point behind the leader. This is also the first time that the channel has attained such viewing levels among this target audience.
• Gulli gained 28% over the previous month in the 8:00 pm-midnight slot, and was listed seven times as the No. 1 most-watched DTT channel during primetime for this target:

- Friday 2 July, for the TV movie L'enfant miracle.
- Friday 9 July, for the TV movie Rex, le cyber chien.
- Monday 12 July, for the TV series Heartland.
- Wednesday 14 July, for the TV series Grand Galop and D.R.E.A.M.
- Sunday 18 July, for the documentaries La pouponnière des pandas and Des animaux et des stars: Meg Ryan et les éléphants blancs.
- Friday 23 July, for the TV movie Le bébé s'est envolé.
- Saturday 31 July, for the "Toon Party" cartoon programming block.

• On Tuesday 27 July, Gulli also achieved a new total-day record among housewives with children with 6% audience share, and on that day the channel was listed as the No. 1 DTT channel for the same target.

Gulli: highest audience share ever among those aged 25 to 49

With 2.5% audience share (up 32% over June), Gulli achieved its highest-ever ranking among 25- to 49-year-olds, a viewer group that has been increasingly drawn to the channel.

Gulli: ever-higher rankings among children

• Among those aged 4 to 10, Gulli is the No. 1 DTT channel and No. 2 national channel, with 17.4% audience share (up 20% over June 2010).
• Gulli is also the No. 1 DTT channel and, for the first time, the No. 3 national channel among those aged 11 to 14 with 7.5% audience share (a rise of 12%).

The channel is still setting records!

Top 3 primetime programmes for July 2010 throughout France for those aged 4 and up

• Sabrina l'apprentie sorcière (TV movie): 641,000 viewers (Tuesday 29 June 2010)
• L'enfant miracle (TV movie): 635,700 viewers (Friday 2 July 2010)
• Y aura pas école demain (TV movie): 500,800 viewers (Wednesday 30 June 2010)

Top 3 daytime programmes for July 2010 throughout France for those aged 4 and up

• Ratz (cartoon): 753,100 viewers (Monday 5 July 2010 at 11:35 am)
• Les Zinzins de l'espace (cartoon): 648,800 viewers (Thursday 8 July 2010 at 6:50 pm)
• Corneil et Bernie (cartoon): 632,900 viewers (Monday 28 June 2010 at 6:30 pm)

Sources: Médiamat/Médiamétrie, 28 June-1 August 2010.