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VIRGIN 17 biggest DTT increase in one year

Virgin 17 shows strong growth against January 2009

• + 30% among DTT-only viewers aged 4 and up: best DTT growth
•  + 33% among 24-49 year-olds with access to Virgin 17
•  + 60% vs. January 2009 among viewers aged 4 and up across France.

Virgin 17 evening and prime time lead-in programmes increase sharply across all target groups**.

Prime time lead-in:

• + 40% among viewers aged 4 and up with access to Virgin 17
•  + 67% among 24-49 year-olds with access to Virgin 17
  

Evenings:

• + 80% among viewers aged 4 and up with access to Virgin 17
• + 67% among 24-49 year-olds with access to Virgin 17