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Lagardère Active: special editorial coverage of the Copenhagen conference

The UN's Conference on Climate Change, set to take place on 7-18 December in Copenhagen, will face the challenge of creating a worldwide climate-management system.

According to Didier Quillot, chairman of Lagardère Active's management board, "To cover every minute of this event, which is crucial to the future of our planet, Lagardère Active is mobilizing all its various outlets, including radio, print media, television and the web, in France and abroad, to ensure that the public benefits from all the professionalism of its editorial staff and audiovisual production teams."

EUROPE 1 will be offering exceptional coverage of Copenhagen conference highlights on air and via its website, europe1.fr, to describe the current state of the planet, explain the issues at stake and answer listeners' questions. Special correspondents will report on the event and gather firsthand accounts to be broadcast during daily recaps, news bulletins and special programming. Glaciologist Jean Jouzel, winner of the 2007 Nobel Peace Prize, will report exclusively for Europe 1, offering insights into the challenges facing the summit.

LNoA Productions, a Lagardère Entertainment company, has been asked to make an all-new documentary for Canal+, to be broadcast during prime time in January 2010. Teams from LNoA Productions in charge of producing "Copenhagen: The Final Negotiation" have been covering various stages in international negotiations since the beginning of this decisive year. Filmed in the style of a true thriller and combining international reports, interviews, images of negotiators hard at work and animated sequences, the documentary will offer television viewers a unique perspective on the summit and its challenges.

VIRGIN RADIO is sponsoring the Tck Tck Tck campaign, launched by Kofi Annan to raise awareness and mobilize public opinion by means of a petition and a song, "Beds Are Burning", sung by 60 artists and broadcast via Lagardère's various media outlets.

RFM supported the Climate Concert -- which took place on 22 November at Paris' Zénith theatre and featured Zazie, Yannick Noah, Tryo and Bernard Lavilliers -- as part of the Climate Ultimatum appeal launched by 11 NGOs. The RFM blog is backing the collection of a targeted one million signatures to support an appeal to France's president. And during the summit, VIRGIN RADIO and RFM editorial teams will produce news flashes to report on the negotiations' progress.

Outside France, radio stations and websites run by LARI (Lagardère Active Radio International) have also planned a series of special events, including reports, initiatives and interviews with key figures, to be broadcast on Romania's Europa FM (www.europafm.ro ), Poland's Radio Zet (www.radiozet.pl ), Germany's Radio Salü (http://www.salue.de/ ) and the Czech Republic's Frekvence 1 (www.frekvence1.cz).

Virgin 17 and MCM were the first TV channels to run the video for "Beds Are Burning", which will be broadcast with a banner ad inviting viewers to sign the petition at www.copenhague-2009.com.

All year long, Gulli has been promoting sustainable development and ecological issues by raising awareness among children and their families, primarily through its "Gulli My Planet" initiative.

Lagardère's various French and international print media will also be devoting numerous articles and columns to the Copenhagen summit. For the last three weeks, French newspaper JDD has made a head start by publishing a special insert offering a weekly update on the issues that will include all the latest news from Copenhagen via reports from a journalist present at the summit. Journalists from Paris Match will also be at the conference, offering the latest summit updates and reporting on the negotiations' progress in print and on the web. In an exceptional move, Yann Arthus-Bertrand will serve as a special Paris Match correspondent in Copenhagen.

Conference coverage will also be published in France and throughout the world via Lagardère Active's many other websites, including Doctissimo.fr, elle.fr, parismatch.com, télé7.fr and jdd.fr, to ensure that Internet users have access to live information and a chance to have their say.