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Médiamétrie survey, April-May-June 2009: fourth survey of the year – and fourth rise for Europe 1

The Médiamétrie survey for April-May-June 2009 revealed a steady rise in audience figures for Europe 1 since the start of the season, representing the station’s fourth consecutive rise in as many surveys this year, despite a downward trend in the radio market as a whole.

1 – In one year, Europe 1 continued to gain ground for all indicators:

• Cumulative audience share up 0.3% (with 9.1% CA).
• Audience share up 0.6% (with 8.0% audience share).

2 – Europe 1 continues to renew its audience, with record rises for commercial targets:

• Audience share up 19% among high-income individuals.
• Audience share up 24% in the 25-59 age bracket.

The successes underlying this new survey include excellent results for Marc-Olivier Fogiel’s morning programme, which has consistently topped the three-million-listener mark, and Laurent Ruquier’s programme “On va s’gêner,” which recorded its best-ever audience share in over five years during this sweeps period.

3 – Rise in Europe 1 weekend listener figures for all indicators:

• Cumulative audience up 0.7%.
• Audience share up 1.0%.

Overall, for the radio season as a whole, Europe 1 has broken two audience records:

*Best cumulative audience in listener numbers since indicator introduced for ages 13-and-up, with 4,879,000 listeners.
*Best audience share since indicator introduced for ages 13-and-up, with 8.1%.