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Mediacabsat results January-June 2009

Lagardère Active standard-setting channels

TiJi and Canal J: must-see French TV

• TiJi is the leading channel with 4- to 10-year-olds.
  The channel achieved 5% audience share, up 25% from the last sweeps period.
  
  TiJi is the No. 2 channel, all special-interest channels combined, in households with children, achieving 1% audience share.
  
• Canal J attracts the most children every month, all special-interest channels combined: nearly 1.5 million children aged 4 to 14, or more than one in every two.
  
• TiJi and Canal J rank among the Top 5 special-interest channels.
  TiJi is the No. 3 special-interest channel* (all channels combined) with 0.7% audience share, a 17% increase from the last sweeps period.
  Canal J ranks fourth* with 0.6% audience share.
  *Tied in audience-share rankings.

Filles TV: a Top 3 channel among women aged 15 to 24

• In this demographic, Filles TV is No. 3, all special-interest channels combined, with 1.4% audience share.
  
• The channel continues to gain fans among women in the 15-34 demographic, with 0.6% audience share.

MCM: the most-watched music channel 

•  MCM is the leading music channel in monthly coverage, with 4,210,000 viewers each month, making it the most-watched music channel.
  
• No. 2 music channel for the 15-24 demographic with 0.7% audience share.

Mezzo: the classical and jazz standard-setter

• Each month, more than 1 million viewers tune in to Mezzo.
  
• Mezzo attracts high viewer numbers with its special programming, including:
  - Great performances in the evenings (8:30 pm to midnight, Monday to Sunday): 0.4% audience share.
  - Religious music (Sundays 10:00 am to 1:30 pm): 0.5% audience share.