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MONSIEUR WHITE : Print campaign for Frisk

Frisk, the famous breath mint brand from Perfetti Van Melle, is launching a new marketing campaign through marketing communications agency Monsieur White (Nextedia Group).

The agency has created a series of three humorous print advertisements, each designed for a core target and highlighting the consumer benefit reflected in the brand’s new tagline: “The Breath Freshener.”

A campaign promoting the brand’s flagship product – strong breath mints – kicked off on 10 June with an image that combines 15,000 faces, featured in free media (Métro, 20 Minutes) and on display adverts in Métrobuses, on inserts and in train stations.

SPECIFICATIONS SHEET

• Product: Frisk Strong Breath Mints
• Agency: Monsieur White
• Creative director: David Dietrich
• Art director: Dorian Coureau
• Copywriter: Ricardo Zimmerman
• Agency account managers: Guillaume Lesauvage, Frédérik Volpert, Thépira Son
• Advertiser account managers: Marie-Laure Froger, Deborah Tschanhenz
• Media: Display advertising, free media
• Media:
  - Display advertising: Métrobus, train stations, inserts
  - Free media: Métro, 20 Minutes
• Release date:
  - Display advertising: 10/06/2009
  - Free media: 11/06/2009