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Start your holiday early: have fun and relax along the way with the new Eliance - Gulli partnership!

Eliance and Gulli have signed a partnership covering 20 play areas, the first of which will open at the Orleans-Gidy motorway services on 19 May.
To enhance its offering for families, Eliance - a subsidiary of the Elior group specializing in concession catering and retail travel - is linking up with the Gulli channel to provide fun, educational areas for families.

Récréazen, Eliance’s dedicated family brand established in 2002 (nursery areas, parent-baby tables, high chairs, play areas etc), will join with Gulli in developing original play areas.

In the colours of the leading free channel for children and families, the “Gulliabyrinthe” will provide children aged 4 to 12 with a brightly-coloured play area with modules configured to the the space available and different age ranges, including:

• A TV zone broadcasting live Gulli programmes
• An edutainment zone containing a distorting mirror, hopscotch, a giant height gauge, a “spot the difference” game and a tunnel
• A reading zone with books, comics and the “Gulli Le Mag” magazine
  
  
  Between them, Eliance and Gulli will create 20 areas in the next three years at various facilities run by Eliance such as motorway services, regional airports and stations. The first site will open to the public at the Orleans-Gidy services on the A10 motorway.
  
  Jean-René Aucourutier, Head of Diversification for the Lagardère Active television unit says: “Gulli’s aim is to encourage times of parents and children to share times of entertainment and stimulation. Experience gained from ‘Aéroport de Paris’ (10 play areas opened in Paris airports between 2007 and 2008), makes Eliance the ideal partner to support them when they are away from home, particularly when they are going on holiday, a classic time of family togetherness.”
  
  Myriam Comte, Marketing Director, Eliance: “Gulli’s play areas will enhance Eliance’s service offering for families. Nearly 2.6 million children pass through Eliance’s motorway sites every year, and their needs vary according to their age and character. Linking up with a partner like Gulli, which also focuses on children and their parents, is a real plus when it comes to strengthening our offering for families and making their travels easier.”
  
  By striving to improve every day, Eliance aims to remain the favourite stop for families using the motorways, and is joining forces with specialist partners from the world of childhood such as Gulli, Dargaud, Blédina, Sony and Babymoov - all of whose products children enjoy discovering outside their homes.