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Public kicks into higher gear with the launch of Public Look

Launched in July of 2003, Public, the ‘‘women’s celebrity magazine for a new generation’’, very quickly made a name for itself through an innovative concept combining celebrities, women’s news and TV programs, and through a funny and irreverent approach, which was never nasty.

Over the past 6 years Public has continuously increased its circulation by focusing on looks and on beauty, a posture which is perfectly in synch with the generation of the 20 to 30 year olds who over the weekend read the magazine which goes on sale on Friday.

In order to further emphasize its role as trend setter and fashion & beauty coach, Public is launching its first spin-off, Public Look. With a print run of 215, 000 paper-backed copies with a square back and a total of 124 pages, Public Look will be sold on 10 April at the cover price of 2.50 € on a standalone basis during a 2 full months. This special edition has the same look and feel as the weekly and will tell readers about the fashion and beauty tricks used by their favourite stars, as well as offering merchandise at a discount, without forgetting all the summer hits.

According to Nicolas Pigasse, Editor in Chief: « On the strength of its 300 issues, Public succeeded in positioning itself as the premier fashion leader among celebrity magazines by featuring affordable clothes as well as innovative and visionary brands and by decoding fashion for readers… It is today fully recognized and can therefore give readers once every season all the tricks they need to know to follow fashion through the people who design and wear it. In its quest to be closer and more useful to its readers , Public, with Public Look, introduces them to 20 fashionistas whose advice they can follow to look their best over the summer without spending oodles of money ! »

The launch of Public Look will be supported by a large-scale multimedia campaign (print, TV and outdoor).

The assets of a truly multimedia brand…Public is today:

• The largest increase in audience among all weeklies (up 5,4%), according to the last AEPM survey, with over 3
  million readers.
• The largest increase in circulation in absolute terms, with 439,300 copies sold (up 1,4%), which won it a third star from the OJD – and demonstrates that this trend is here to stay.
• The most qualified audience across the whole market, which turns Public into an advertising success. It is a
  publication that advertisers truly like, because it has a « positive» outlook and is very «generational».
• It is the forerunner of all celebrity sites with Public.fr, which is today part of the entertainment portal of the
  Lagardère Active Group , Premiere.fr, which totals over 4 million Unique Visitors. (Nielsen Net ratings- Feb 09)
• It is the first 100% TV and 100% celebrity Channel with Public TV, launched in 2006, which has been producing the « 100% People » program broadcast on Filles TV since 2007
• it has developed cross media editorial offers such as Public Glam Awards, in partnership with MCM and Yahoo.
  As well as an I-Phone application since March 23.