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Human capital

Advertising jobs

Head of Advertising


Role and tasks:

The role of the head of advertising is to promote the group's publications to advertisers:

  • Manages and develops a portfolio of existing clients (advertisers, agencies, media consultancies) by implementing proposals and/or various kinds of solution appropriate to often complex situations.
  • Uses meetings for canvassing in order to negotiate with new clients.
  • Maintains a special relationship with existing clients in order to retain loyalty.
  • Actively participates in public relations events.
  • Is responsible for increasing sales in line with his or her allocated budget.

Environment:

The head of advertising works with the director of advertising and is in continuous contact with agencies, in-house advertising departments and other advertisers. He or she works in close partnership with the marketing teams.

Background: 

  • Qualifications: 4-5 years post-secondary education at a business school.
  • Experience: initial experience in an advertising sales firm, advertising agency or in-house department.
  • Personal qualities: solid knowledge of the radio/TV/Internet market and sound understanding of marketing (for understanding market research studies). Excellent interpersonal skills, an ability to analyze and good listening skills. At ease in a sales environment and in setting up financing arrangements.

Press releases

2017/11/09

Third-quarter 2017 revenue

2017/11/06

Monthly information relating to the total number of voting rights and shares making up the share capital

The Lagardère group

The Lagardère group is a global leader in content publishing, production, broadcasting and distribution, whose powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences.

The Group’s business model relies on creating a lasting and exclusive relationship between the content it offers and its customers.

It is structured around four business divisions.

Meet our employees

Who better than our own employees to describe the careers available within the group? Discover their daily lives at work.

Our job offers

The world of the media is a demanding and stimulating environment with many possible career opportunities.

Offers in France (in french only) International opportunities : all contact details in the "Companies & Brands" section