Companies & Brands

MCM

June and MCM together form the Lagardère Active TV division's Young Adult range, a clear, complementary offering that provides a variety of entertainment programmes aimed at men and women aged 15 to 34.
MCM: the entertainment channel for cool, fun, easygoing guys
MCM is the flagship generational brand for fun, easygoing entertainment for men. The benchmark music channel features the latest trends, particularly when it comes to mangas and thrilling experiences!
In one year, MCM more than doubled its viewing audience share among men in the age 15-34 demographic.
The channel ranks among the Top 10 specialty channels for men aged 15-24 with 0.8% audience share.
MCM, the channel that gets you moving, is getting off to a cracking start this autumn!
On the basis of these results, MCM is continuing the trend and strengthening its positioning with an enhanced programme schedule for the new season. Guaranteed thrills this season include the arrival of Monster Jam for fans of powerful cars and Maximum Exposure for the truly fearless!
There's also no shortage of light-hearted, easygoing entertainment with programmes like Sexy Car Wash, Touche pas à mon fils and L'académie des boulets.
Mangas still have pride of place with some of the greatest hits in the genre, including One Piece, Soul Eater, Black Butter and more. This exceptional offering is complemented by the now cult show Robot Chicken, an animated series for adults.
Funny, offbeat, cult series still lead the field on the channel, with Parker Lewis Can't Lose and The Worst Week of My Life, but this year's new releases have also moved into the horror genre with the excellent Fear Itself collection.
From a musical standpoint, MCM remains the flagship music channel with the unmissable Top 50 show and plenty of hits and charts featuring the biggest dance-floor pop videos of the moment.
MCM is the channel that will really get you moving in 2011!

Site web : http://musique.premiere.fr/MCM