Companies & Brands

PR Event

PR Event, a Swedish company specializing in the organization of tennis tournaments of international stature, is the owner and organizer of the Swedish Open, a men's ATP Tour tennis tournament played on clay courts in Båstad, Sweden, every July. This tournament is classified as an ATP World Tour 250 series event. One of the world's oldest tournaments, the Swedish Open is also ranked as one of the best by series participants.

PR Event also organizes the WTA Tour Swedish Open Women's tournament in Båstad and, as of 2010, the Stockholm Open ATP tournament.

PR Event helps to boost Lagardère Unlimited's tennis presence and reflects the company's long-term strategy of expanding into sporting-event ownership.

Site web : http://www.swedishopen.org