The Jean-Luc Lagardère Trophy: world tennis legends
The Lagardère Group sponsored the Jean-Luc Lagardère Cup, directed Guy Forget, from 2004 to 2010.
A cross between a sporting competition and a gripping drama, the tournament set the scene for incredible encounters and exceptional billings enjoyed by tennis fans worldwide.
Over the years, the French leg of the ATP Champions Tour has played host to numerous world tennis legends, including Boris Becker, Björn Borg, Sergi Bruguera, Jim Courier, Stefan Edberg, Goran Ivanisevic, Ivan Lendl, John McEnroe, Thomas Muster, Yannick Noah, Cédric Pioline, Marcelo Rios and Mats Wilander.
These prestigious, internationally-renowned tennis icons have provided tens of thousands of spectators at the tournament with seven years of high sporting action and emotion.
The group's valuesThe Group has clear values that determine its personality. Lagardère's creativity, boldness and independence have helped to create a modern, innovative media group that's in touch with its times.
The group's activities
The Lagardère group is a global leader in content publishing, production, broadcasting and distribution, whose powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences.
The Group's business model relies on creating a lasting and exclusive relationship between the content it offers and its customers.
It is structured around four business lines.
CSR at LagardèreResponding to the increasing demands of regulators, aligning its CSR approach with its development strategy and stepping up its dialogue with stakeholders.