About Lagardere

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March 2007
Lagardère Publicité

Audiovisual and print sales agencies Lagardere Active Publicité and Interdeco have joined forces to become Lagardère Publicité. A truly diverse sales agency with over 140 media brands, Lagardère Publicité offers a range of solutions aimed at fully responding to the needs of advertisers and media and advertising agencies. The new sales agency will have the most diverse offering on the market, with a variety of media (press, radio, TV, Internet, podcasts, web radio, street marketing and more) to provide genuine 360° coverage of the most diverse media consumption habits.

March 2007
New group organization

Lagardère’s media activities have been organized into four distinct operating divisions under four new corporate brands: Lagardère Publishing (books), Lagardère Services (distribution and services), Lagardère Active (press and audiovisual) and Lagardère Sports (management and marketing of sports broadcast rights). Positioned as a provider of content services, Lagardère has signalled its goal of becoming the world leader in the media sector.

December 2006
Newsweb

The Group announced an agreement to acquire Newsweb, increasing its footprint in fast-growing new media activities.

One of France’s leading web content producers, Newsweb sells real-time information produced by its in-house editorial staff and monetizes traffic generated by websites in three areas: sport, automotive activities and the Stock Exchange.

The company operates via five websites: Sports.fr, Sport4fun.com, Football.fr, Autonews.fr and Boursier.com.

November 2006
Sportfive

The Lagardère Group announced an agreement to acquire Sportfive, Europe’s leading football marketing and television broadcast rights management company.

This acquisition marks the Group’s entry into the international market for sporting broadcast rights management and marketing, and forms part of a long-term strategy to increase its presence in exclusive-access media content with high growth potential.

September 2006
Lagardère Active

Lagardère announced the creation of a new operating division combining its activities in the magazine (Hachette Filipacchi Médias) and audiovisual and digital (Lagardère Active) sectors.

The new entity will operate under the name Lagardère Active. The division aims to take advantage of new digital opportunities to become the world leader in content aggregation - one of the Group’s benchmark activities (women’s, children’s and motoring sectors) - and to be in a position to provide a multimedia offering (print media, radio, TV, Internet, telephone) for a wide customer base.

August 2006
Digital kiosk

HDS Digital launched a new distribution channel - press downloads in digital format. This format enables readers to leaf through a magazine from cover to cover, extend their reading through interactive links and enjoy digital bonuses such as video and music clips, wallpaper for their computer, and more. Readers can access all magazines by logging onto www.relay.fr or www.virginmega.fr.

July 2006
La Croix Catelan

The Group was awarded a twenty-year concession on La Croix Catelan following a call for bids by Paris City Hall.

This historic and distinguished Parisian sporting venue, along with the Rue Eblé sports centre, also in Paris, form part of a strategy to make Lagardère Paris Racing an international multisport club.

April 2006
Cellfish Media

Lagardère announced that it would unite its mobile activities for North America (Lagardere Active North America), France (Plurimedia) and Germany (Legion) under the Cellfish Media brand.

One of the largest mobile content publishing and distribution companies in the world, Cellfish Media is headquarted in New York, where the company creates original branded content for mobiles designed especially for consumption via mobile telephones.

February 2006
Time Warner Book

The Lagardère Group announced an agreement to acquire Time Warner Book Group, the fifth largest US book publisher (popular literature, illustrated, religious, and children’s books and an audio-book imprint).

This acquisition makes Lagardère Publishing the world’s third largest book publisher and strengthens its presence in the English-speaking market, one of the core language markets in which the Group aims to expand its activities.