Highlights

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Key dates

• February 2009
Contract for the distribution of the media rights in Europe (40 territories) for the 2014 and 2016 Olympic Games.
• April 2009
Launch of a new subsidiary of Sportfive, "The Sports Promoters", responsible for organizing sports events in stadiums and multisports arenas.
• August 2009
Launch by Upsolut of the London triathlon.
• September 2009
Signing of an exclusive marketing agreement with PSG (Paris-Saint-Germain) Football Club for a 10-year term.
• October 2009
IEC won the rights for the sale of the World Athletics Championships (WAS) in Europe and Africa.
World Sport Group will represent one of the top cricket stars, Gautam Gambhir.
Award of the management of the ATP tournament in Stockholm (PR Event).
• November 2009
World Sport Group renewed its commercial contract with the Asian Football Confederation for the period 2013-2020 (media rights and marketing rights).

• May 2010
Lagardère Unlimited acquires Best, an American company specialised in the representation of sports personalities and celebrities. A capital-based partnership (30%) is also formed with the Saddlebrook sports academy in Tampa (Florida).

Leading industry players

• Sportfive: European leader in the management of sports marketing and media rights.
• IEC in Sports : specialist in the management and negotiation of sports rights for
  
Olympic sports particularly tennis, athletics, volleyball, gymnastics, etc
• World Sport Group : the leading Asian sports marketing company.
• PR Event : organiser of the Swedish Open tennis tournament held in Bastad, which is part of the ATP circuit.
• Upsolut : German marketing agency and organiser of major sporting events.
• Best: American company specialised in the representation of sports personalities and celebrities.

Lagardère Unlimited is active in over fifteen different sports, including: US Football, Basketball, Tennis, Golf, Cricket, Athletics, Fencing, Swimming, Football, Mixal Martial Arts, Rugby, Cycling, Triathlon.