Highlights

Lagardère Unlimited - AFC - IAAF - One Asia - Kick it - Bayer Leverkusen - Asian Cup - Indian Open - Lagardère Paris Racing - South Africa 2010 - Legg Mason - AFC Champions League - If Stockholm open - Ski classics - Barclays Singapore Open - Collector Swedish open - The Sports Promoters - PGA - Let it Fly - HSV - BVB - Skistar Swedish open - FC ST. Pauli - Velothon - Sports Hub - AFF Suzuki Cup 2010 - Military Bowl - Copa Del Sol - Hoop it up - Dextro Energy Triathlon - Saddlebrook

Key dates

  • April 2010
    Acquisition of American agency Best.

  • June 2010
    Creation of Lagardère Unlimited Stadium Solutions, specialising in support of sports stadium operators from the pre-construction consultancy stage through to the finalisation of sporting infrastructures.

  • July/September 2010
    Organisation of international tennis tournaments - ATP and WTA in Bastad, If Stockholm Open and Legg Mason Tennis Classic in Washington.

  • October 2010
    Renewal of Joakim Noah's representation contract.

  • July 2010
    Signing of an exclusive global marketing representation contract by Dwight Howard, American basketball player and Olympic title holder, with Lagardère Unlimited.
  • September 2010
    Sportfive selected for distribution of UEFA Euro 2012 media rights in almost 50 territories in Asia and Oceania.

  • January 2011
    Signing of an exclusive marketing representation contract with rugby player Sébastien Chabal.

  • April 2011

    Creation of Lagardère Unlimited Live Entertainment, bringing together the Group's activities relating to live entertainment, operating in three complementary business lines: production of live performances and events, venue management and artist representation.


Leading positions

  • Lagardère Unlimited is the partner of the main international sports federations (CIO , FIFA, AFC, CAF and IAF)
  • Sportfive is the market leader in football, with a portfolio of 30 European football federations
  • World Sport Group is a key player in sports rights in Asia, with over 1,000 programme hours and 600 days of sporting events in 30 countries
  • Pr Event has developed international expertise in the organisation of tennis tournaments


Key figures for 2010

Lagardère unlimitedAthletes and celebrities represented







Lagardère UnlimitedCountries







Lagardère UnlimitedTotal sales generated by football*







Lagardère UnlimitedDisciplines represented








Lagardère UnlimitedTotal sales generated in the Europe zone*








Lagardère UnlimitedTotal sales represented by TV and production rights
*








Lagardère UnlimitedMain subsidiaries present on 4 continents








*Lagardère Sports sales figures.

The group's key figures

The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries from the past two years.

The Group's brands

All companies and brand