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Commercial rights management for AS Saint-Étienne

Won by Sportfive, this agreement concerns the management of a full range of commercial rights for AS Saint-Étienne (sponsorship, public relations, advertising platforms, media platforms and publicity events). Furthermore, Sportfive will provide "Les Verts" with its expertise during the renovation project for the legendary Geoffroy-Guichard stadium, which will host certain matches of the Euro 2016, attributed to France by the UEFA. This agreement reflects Sportfive's strategy of incorporating the rights of major prestigious clubs into its portfolio. AS Saint-Étienne, one of France's best known clubs with ten French league titles, is a strong brand throughout the country and also enjoys an international reputation.