Focus

Consolidation of World Sport Group's presence in Asia

World Sport Group and the Asian Football Confederation (AFC) announced the renewal of their commercial agreement until 2020 covering the management of media and marketing rights for competitions organized by the Confederation. The agreement includes all the media (TV, internet, mobile phones) and marketing rights for the Asia Cup and the AFC Champions League. It also includes the qualifi cation rounds in Asia for the 2014 and 2018 Football World Cups and the qualification matches in Asia for the 2016 and 2020 Olympic Games. The renewal of this contract consolidates the presence of World Sport Group in Asia and is part of Lagardère Unlimited's strategy of positioning itself on premium rights.

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IEC in Sports: front and center with the International Association of Athletics Federations

IEC in Sports won the call for tenders of the International Association of Athletics Federations (IAAF) covering European and African media rights for all World Athletics Series (WAS) competitions.
These rights include, in particular, the World Athletics Championships in 2011 (Daegu, South Korea) and 2013 (Moscow, Russia). The IEC in Sports' partnership with the IAAF has given it entry into the closed world of premium rights.
Lamine Diack, President of the IAAF, said that he was "very happy with this new partnership with IEC. IEC brings us a breath of fresh air as it puts its expertise and its passion to work in selling the rights to the main IAAF competitions on the leading markets in Europe and Africa [...]".

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