ACTIVITIES

Lagardère Unlimited-Sportfive-World Sport Group-IEC in Sports-upsolut-PR Event-Bastad-Best

  • Representation: more than 300 celebrities (sports personalities, coaches, singers and legends) represented worldwide.
  • Academies: management of a prestigious sports academy in Paris and partnership with a famous academy in Florida.
  • Events: production, organization and holding of events.
  • Media: management and sale of broadcasting rights for sporting events through three divisions specialized by region and discipline. 
  • Marketing: sports marketing, sponsorship and hospitality.
  • Consulting: support and advice for operators of stadiums and sports facilities.


KEY EVENTS IN 2009

Sportfive

In addition to the important par partnership signed with the IOC, Sportfive consolidated its portfolio of football clubs by extending its contract with the Paris Saint-Germain Football Club and by signing exclusive marketing agreements with the Toulouse Football Club and the Dresden club in Germany.

In addition, Sportfive negotiated an 8-year contract with Orange on behalf of the Confederation of African Football. Orange is now the main sponsor of CAF.

World Sport Group

Lagardère Sports-Sportfive-World Sport Group-IEC in Sports-upsolut-PR Event-the sport promoters-BastadWorld Sport Group signed major contracts with the three main Asian sports.

In football, World Sport Group renewed its commercial partnership (media and marketing rights) with the Asian Football Confederation (AFC).

In cricket, World Sport Group renegotiated a more lucrative sale of media rights in India for the Indian Premier League.

In golf, World Sport Group has become the commercial partner of OneAsia Super Series.


IEC in Sports

IEC in Sports entered the closed circle of sports agencies with premium rights thanks to the agreement signed with the International Association of Athletics Federations (IAAF) covering in particular the world championships.
IEC in Sports also announced the creation of the Copa Del Sol, a new pre-season football tournament that brings together Scandinavian, Russian and Ukrainian clubs. The first event was held in February 2010.


Upsolut

Lagardère Sports-Sportfive-World Sport Group-IEC in Sports-upsolut-PR Event-the sport promoters-BastadFor the first season of the Dextro Energy ITU World Championship Series, the world triathlon championships officially recognized by the International Triathlon Union (ITU), Upsolut organized 3 of the 8 steps in the championship (Hamburg, London and Washington).

In cycling, the Vattenfall Cyclassics in Hamburg (cycling race on the UCI Pro Tour) and the Skoda Velothon in Berlin (pro-am) both enjoyed new popular success, with 20,000 and 12,000 participants, respectively.


PR Event

In 2009, PR Event , the historic organizer of the ATP tournament (men's tour) in Bastad, Sweden, also set up a WTA tournament (women's tour) in the same city.
In 2010, PR Event will be the co-organizer of the ATP tournament in Stockholm, alongside IEC in Sports , which is in charge of selling the media rights.

The group's key figures

The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries from the past two years.

The Group's brands

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