ACTIVITIES IN 2011

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2011 OVERVIEW AND 2012 PRIORITIES

ALAIN LEMARCHAND Chief Operating Officer, Europe and Africa SEAMUS O’BRIEN Chief Operating Officer, Asia-Pacific and Middle East KEVIN O’CONNOR Chief Operating Officer, United States and South America	Lagardère Unlimited's policy of diversification both geographically and across the entire value chain, coupled with its recognised expertise in football, the world's most popular sport, gives it strong roots in an attractive market. The strategic priority for 2012 is to focus on leveraging the synergies between geographies and businesses, strengthening its portfolio of rights and digital innovation, coupled with specific priorities for each area:
Europe and Africa: bolstering the portfolio of rights (especially media), broadening the marketing offers for sponsors, expanding the comprehensive marketing business in Europe, developing activities related to event management and venue consulting. Asia-Pacific and Middle East: supporting growth in Asian football through competitions and leveraging other rights, developing new sources of growth in cricket and golf, and supplying sport and culture content to the Singapore Sports Hub. United States and South America: broadening the talent representation roster, particularly in golf and baseball following the acquisition of Gaylord Sports Management in early 2012.

2011 KEY EVENTS

Leader in football media rights

Sportfive has strengthened its leading position in the distribution of European and African football media rights thanks to the acquisition of rights to several 2014 World Cup and UEFA Euro 2012™ qualifiers, and additional rights in Africa to qualifying matches for the 2014 World Cup and the 2013 and 2015 Africa Cup of Nations.

IEC in Sports has signed a partnership with Perform to sell international broadcasting rights (outside North America) to 22 WTA Premier tournaments in women’s tennis. It has also won new rights including the Russian basketball league and several ATP Challengers events in men’s tennis.

For the World Sport Group , the highlight of 2011 was winning media distribution rights from the Chinese Football Association and for the Arab Nations Cup and the Arab Union Cup for Clubs.

Exclusive marketing rights to the UEFA Euro 2012™

In 2011, Sportfive consolidated its leading position in marketing rights management, obtaining exclusive distribution rights to the UEFA Euro 2012^TM hospitality programme in France and Germany, broadening its portfolio
of exclusive clubs in Germany, and expanding its horizons to sailing events with the negotiation of an exclusive marketing partnership with the French Americas Cup team.

World Sport Group has extended its reach to new territories, winning marketing rights contracts for competitions organised by the Chinese Football Association, the Arab Football Federation and the South Asian Football Federation.

The events business is expanding its scope in live entertainment

Lagardère Unlimited Live Entertainment co-produced Kamel Ouali’s new show, Dracula, which was launched in September in Paris and then toured France. It also strengthened its portfolio of venues with the acquisition of 90% of the Folies Bergère theatre ’s business.

In July 2011, Lagardère Unlimited took over the WTA Citi Open , a women’s tennis tournament held near Washington.

A stronger position in stadium consulting

The acquisition of Stadia Consulting Group’s activities has enabled Lagardère Unlimited Stadium Solutions to strengthen its business and become a major player in venue consulting.

The Singapore Sports Hub, of which World Sport Group is a consortium member and is responsible for events marketing and selling, was chosen by the Southeast Asian Games Federation as the venue for the 2015 Southeast Asian Games.

A high-class talent representation roster

Many of the more than 500 sportsmen and women represented achieved excellent performances.

In rugby, five players were in the World Cup final.
In tennis, Caroline Wozniacki kept her number one ranking, Victoria Azarenka moved up to third place, whilst Mardy Fish, Andy Roddick and Gaël Monfils made it into the Top 10.
In basketball, Dwight Howard, Shawn Marion, Jason Terry and J.J. Barea won the NBA Championship with the Dallas Mavericks.
In American football, Reggie Bush reached the 1,000 yard mark in a season for the first time.The year also saw the arrival of Australian golfer David Gleeson and American footballers Michael Vick and Chris Johnson.