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Sportfive Signs with Turin’s Juventus

Further to its international development policy, Sportfi ve has concluded a 15-year agreement with Turin’s Juventus football club. In addition to the sale of naming rights for the club’s future stadium, the contract involves the marketing, promotion and sale of the stadium’s business seats and boxes.

IEC In Sports, a strategic acquisition for Lagardère Sports

With the acquisition of IEC In Sports in 2007, Lagardère Sports strengthened its portfolio of brands and synergies with its subsidiary Sportfive.
Lagardère Sports benefited directly from IEC’s major events during fiscal year 2007 through:

• The distribution of global TV rights for the men’s and women’s volleyball world championships.
• The sale of international TV rights for the Asian men’s and women’s volleyball championships.
• The renewal of the contract for production and marketing of the TV rights for two of the main Asian football tours, with Barcelona FC and Manchester United.
• Increased involvement in professional tennis; to date, nearly 50 tournaments (men’s, women’s and senior’s tournaments) are distributed by IEC.
• The first year of cooperation between IEC and the International Swimming Federation (FINA).

Sportfive and Olympique Lyonnais conclude a historic agreement

On 24 September 2007, Sportfive and Olympique Lyonnais football club concluded a significant, innovative agreement with a potentially profound impact on French football.
The two parties, which had already been partners for a number of years, signed a 10-year commitment dating from the 2010 delivery of Lyon’s all-new stadium (to replace the Gerland stadium), which is scheduled to open to the public during the summer of 2010. Olympique Lyonnais is the first French football club to be listed on the stock exchange, and will also be the first club to own its stadium. The club will benefit from Sportfive’s know-how in a variety of areas, including marketing, naming rights and stadium consulting, among others. This long-term partnership will boost the club’s international development and the stadium project’s optimization.