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2018 challenges

Andrew Georgiou   ANDREW GEORGIOU
Chief Executive Officer of
Lagardère Sports and Entertainment

What were the key highlights for Lagardère Sports and Entertainment in 2017?

2017 was a year that further highlighted our company's worldwide reach and innovative approach.

In football, we successfully delivered the 2017 Africa Cup of Nations (AFCON) on behalf of the Confédération Africaine de Football (CAF), whilst in Asia and Europe we extended partnerships with the Asian Football Federation (AFF) and Borussia Dortmund respectively.

In the major events space, we cemented our commitment to the Commonwealth Games by launching CGF Partnerships, which will see us help host cities through a new event delivery model.

2017 also marked the perfect opportunity for us to increase our operations in China with the opening of our Shanghai office. Finally, we launched our new global partnership marketing agency, Lagardère Plus.

What are your challenges and priorities for 2018?

Due to the cyclical nature of our activities, we will use this year to focus on the diversification of our portfolio and look for growth in areas outside our core business. As the industry develops and the media landscape changes, we'll look to meet the challenges and opportunities presented by the growing demand for over-the-top (OTT) content.

In addition to this, we will look further at how insights driven through using consumer data can help us when advising clients as well as exploring the role creative content can have on engaging fans.

Another challenge faced within the industry is the high bidding costs for major events. Through our specialist agency EKS, and our partnership with the Commonwealth Games Federation, we'll provide potential host cities with long-term commercial strategies.

Overall, we expect 2018 to be another good year for the company. The sports market continues to remain strong and we are well placed within the market segment.


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