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2017 OVERVIEW

Lagardère Sports and Entertainment
 

Global partnership marketing agency, Lagardère Plus launched

Lagardère Sports and Entertainment launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

With new strategic, creative, digital and analytics capabilities, Lagardère Plus will move beyond Lagardère Sports and Entertainment's long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

Gearing up for growth in China

As China's importance in the global economy and the sports industry continued to rise, Lagardère Sports expanded its Chinese operations to support the growing ambitions of international and domestic clients.

The agency bolstered its capabilities and resources at its office in Jing'an - Shanghai's vibrant central district.

Reaching the next level with e-sports

Lagardère Sports stepped in to the booming e-sports industry and led the way in professionalising and commercialising the sport by partnering with six teams, as well as distributing media rights to an international e-sports event. It identified how traditional and modern sports could complement and benefit from one another and successfully transferred its knowledge and expertise into the market.

New sneaker design series with YouTube Red

Lagardère Sports launched an exciting new streaming television series called Lace Up: The Ultimate Sneaker Challenge, the first-ever unscripted sneaker design competition. The series was available to watch on YouTube Red, the YouTube digital subscription platform.

Success for Live Entertainment

The construction of Bordeaux Métropole Arena (France), designed and operated by Lagardère Live Entertainment, was completed in December 2017, and the venue was inaugurated in January 2018. The agency has also been entrusted with the operation of the Pays d'Aix Arena (France).

Lastly, Lagardère Live Entertainment was a great success with the promotion of the five dates of the Phil Collins tour in Paris (63,000 seats sold).

The group's key figures

The group's financial results demonstrate Lagardère's stability. Net sales, earnings before interest and tax, employees: access financial information about the group and its subsidiaries.

The Group's brands

All companies and brand