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2016 challenges

   




ANDREW GEORGIOU

Chief Executive Officer,
Lagardère Sports
and Entertainment
 

WHAT WERE THE KEY HIGHLIGHTS FOR LAGARDÈRE SPORTS AND ENTERTAINMENT IN 2015?

In 2015, we consolidated our position as a leader in football globally by renewing our partnership with the African Football Confederation (CAF), for a period of 12 years starting in 2017.

Our teams also participated in the delivery of the hugely successful Orange Africa Cup of Nations in Equatorial Guinea and the AFC Asian Cup in Australia.
We further strengthened our position within European football with several contract extensions and new agreements with football clubs to represent their commercial rights.

Another highlight includes the expansion and strengthening of our brand consulting and digital businesses in the US and acquisitions of key agencies in Europe. Our golf business also continued to outperform in the areas of athlete management and event organisation.

Finally, we rebranded all our sports marketing agencies under a single brand, Lagardère Sports, and have achieved, as expected, an increase in profitability in 2015. This was done in line with our ambition to consolidate our businesses and create an integrated global sports marketing network.

WHAT ARE YOUR CHALLENGES AND PRIORITIES FOR 2016?

In 2016, we will pursue the development of our portfolio in key areas including football, golf, Olympic sports and major events, tennis, media as well as brand consulting and digital services.

In football, the final rounds of the 2018 FIFA World Cup Qualifiers in Africa and Asia will begin, as well as the next edition of the AFF Suzuki Cup in South East Asia. With the UEFA Euro 2016 Championship also taking place in France, our teams will be working closely with UEFA on its hospitality program as well as with the City of Paris to deliver the biggest Fan Zone of the event.

Our activities within golf will see us deliver the SMBC Singapore Open in its return to the international golfing stage as well as the first year of Safeway Open on the PGA Tour.

Overall, as our business continues to consolidate its leadership position we expect 2016 to be another good year for the company. The sports market continues to remain strong and we are well placed to take advantage of this dynamic market segment.

The group's key figures

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